09/10/2012 – Opinion leaders argue that digital is key to sector sustainability in new report
9 October 2012
Opinion leaders argue that digital is key to sector sustainability in new report
A new crowdsourced report launched today by the technology and welfare charity Lasa, named ‘Digital: what Every Charity Leader Should Know,' reveals that opinion leaders including Martha Lane Fox and Beth Kanter want charity leaders to exploit digital's potential for income generation, collaboration and reaching supporters to create a more sustainable sector .
The report asked participants to summarise their 5 top insights into digital's use for sector sustainability, using one slide each.
Contributors include charities NCVO, UNICEF UK, and Merlin amongst others, US based nonprofits NTEN and Techsoup Global, and the funder Nominet Trust. Thought leaders including Chair of Go ON UK Martha Lane Fox and social media and technology expert Beth Kanter have also shared their views.
Launching the report, Terry Stokes, Lasa's CEO, said :‘This report brings together insights from some of the sector's most influential thinkers into how digital can help charity leaders not only weather these exceptionally tough times but seize new opportunities to raise funds, engage stakeholders and collaborate.'
The report's findings will be debated by charity CEOs and other opinion leaders on 6 November at a Lasa event hosted by charity and commercial law firm Bates Well and Braithwaite. The event forms part of Lasa's rolling programme of Google funded technology events for charities.
Lasa is inviting anyone in the sector to share their thoughts on what every charity leader should know about digital by tweeting @Lasaict using the hashtag #Lasaleaders.
Information for editors
1) Lasa is a leading charity and strategic provider of knowledge, support and resources to third sector and government bodies. Lasa helps thousands of organisations across the UK each year including Age UK, Shelter and Citizens Advice Bureau. It helps organisations to get better welfare rights advice to their clients; deliver more effective and efficient services; influences policy for advice and legal services; and raises awareness of the third sector's technology needs with funders and government.
2) The report was compiled during summer 2012, and each contributor was asked to submit their 5 points on one slide each, including a background image that sums up their ideas.
3) Contributors include charities NCVO, UNICEF UK, Merlin, CLIC Sargent, AbilityNet and vInspired amongst others, US based nonprofits NTEN and Techsoup Global, The Institute of Fundraising and the funder Nominet Trust. Thought leaders including Chair of Go ON UK Martha Lane Fox, social media and technology expert Beth Kanter, independent charity adviser Rosie Chapman and Rachel Beer, founding partner of Beautiful World have also shared their views.
4) For more information, contact Zoe Amar, Head of Marketing and Business Development on 077 644 98168