Mar 02 2007
The Voluntary Sector on Youtube - Part 1
In previous posts I’ve been talking about video can help voluntary and community sector organisations get their message over - not just to their traditional stakeholders (service users and funders) - but also to a much wider audience who may be inspired to contribute in some small way, either through volunteering their time or donating funds.
As I’ve said before, it’s organisations that grasp the opportunities of new technology to get their stories about how they make a difference seen by stakeholders that will prosper.
Getting started:
Nick Booth of Podnosh has some great tips on interviewing for video-blogs. Also, check out the excellent community and social media reporting of David Wilcox.
What about you?
I’d love to hear about how you use video-blogging to report on your local community. How did you get started? Does it make a difference? Do decision-makers and funders get to see your work?
Regular round-up:
The selection presented here is the first in a regular round-up how the voluntary sector is using video to tell the story of what they do and how it makes a difference and covers stories from the deeply personal, to open source, to campaigning adverts to the political.
Social Cohesion: Extreme Measures or Simple Steps (8.14 mins)
Age Concern Southwark, London (3.46 mins)
Open Source in the Community and Voluntary Sector (25 mins)
NSPCC (1.23 mins)
David Cameron speaks about the role of the Voluntary Sector (2.59 mins)
Miles,
This is fantastic! Thanks for rounding these up!
I just attended a meetup with some Boston video makers and created a video about what I learned in terms of production values.
http://beth.typepad.com/beths_blog/2007/03/my_learnings_fr.html
Beth,
Thanks for the kind words.
I’ve been reading lots of stuff about the barriers to bringing social media into the mainstream of non-profit technology and together with your article and the Roanoke Times interactive job ad it made me think about doing something similar on social media tools for the blog…..perhaps it could be something like these are the tools we call social media or web 2.0 and if you use them they could help you to achieve XYZ. Haven’t really thought it through yet, don’t know how easy or expensive it was for full-time media professionals like the Roanoke Times to pull that ad together!
I’ve been using GetClicky to track my blog’s analytics: http://getclicky.com/
Anybody else using this?
Thanks for the mention. The Social Cohesion video also happens to be one that we made here at Podnosh (it’s not just audio podcasting we do!).
I think it’s vital to keep this sort of video communication personal and closely connected to real people. Their is a place for using video as a matter of record (council meetings etc) but the real impact comes from removing the managment and polishing the story.
It’d be great to see organisations use more video-blogging to report on their local communities.
Tools like YouTube are also giving the voluntary / NGO sector a new way to connect with their constituents. A nice example is video competitions (e.g. Amnesty’s Close Guantánamo now! & UN Fight Hunger campaign’sViral Video Contest.
Of course, in the spirit of web 2.0, people aren’t going to wait for the voluntary / NGO sector to catch up with this stuff - they’re just going to go ahead and do it themselves. The fist ever prosecutions of police for brutality and torture are taking place in Egypt largely because of the exposure of videos posted on YouTube .
best
dan
p.s. for a powerful example of people using video-blogging to report on their local communities, see Alive in Baghdad